Private beta for signal-first news
Track what matters.
Ignore the rest.
Follow companies, people, policies, sectors, and events. Get briefings on what changed, why it matters, and what to watch next.
Apply for Private BetaCurrently invite-only for Android users.Built around the product itself: a ranked feed for what changed, and discovery for what is starting to matter.
The problem
You don't need more news. You need to know what changed around the things you care about.
- News apps show broad headlines.
- Social feeds are noisy.
- Important updates get buried.
- You track the same entities across too many sources.
Weekly briefing
What a Sift briefing looks like
A realistic example of the digest Sift builds from your followed entities.
The product is not trying to show every headline. It is trying to collapse change into a useful briefing you can read once and move on from.
You follow
This week
- OpenAI published new architecture details for GPT-5; Nvidia extended its data-centre GPU lead with the B300 ramp.
- India's AI policy framework draft was released for public comment; ONDC announced Phase 3 merchant expansion into tier-2 cities.
- Reliance Jio and Meta reported a partnership for AI infrastructure rollout across JioFibre.
Why it matters
India's corporate and policy AI plays are converging. Reliance is moving ahead of the regulatory framework, not behind it. If ONDC Phase 3 lands as announced, the fintech and logistics companies you track face direct competitive pressure from a government-backed open network.
How it works
How It Works
The workflow is intentionally simple: tell Sift what matters, let it monitor change, then read the condensed output.
Follow entities
Companies, people, policies, sectors, countries, events. Anything that matters to your work or curiosity.
Sift tracks changes
Groups related updates and filters noise. Only surfaces things that actually moved.
Get briefings
Understand what changed, why it matters, and what to watch next — without opening a feed.
Key Features
Entity tracking
Follow exact things, not broad categories. OpenAI, not “AI.” RBI, not “finance.”
Event collapse
Related stories grouped into one update. No duplicate headlines from ten different outlets.
Personal ranking
Your follows, boosts, and suppressions shape what appears. The feed adapts to your signal.
Briefings, not doomscrolling
Designed for weekly intelligence, not endless feed addiction. Read once, stay informed.
Who it's for
Who It's For
For people tracking business, tech, policy, and market shifts that matter to them.
Founders tracking competitors and policy
Builders tracking AI and startup ecosystems
Investors tracking companies and sectors
Researchers tracking policies and institutions
Operators tracking market and regulatory changes
Apply for Private Beta
Tell us what entities you want to track. We're inviting users in small batches based on fit and feedback availability.
Apply for Private Beta