Track what matters.
Ignore the rest.
Follow companies, people, policies, and sectors. See what moved without the duplicate noise.
The problem
You don't need more news. You need to know what changed around the things you care about.
- News apps show broad headlines.
- Social feeds are noisy.
- Important updates get buried.
- You track the same entities across too many sources.
Event Collapse
Turn duplicate headlines into 1 clear signal
When breaking developments happen, traditional feeds flood you with dozens of nearly identical headlines from different outlets. Sift automatically clusters and collapses them into a single, structured intelligence card with verified sources. The sample below is illustrative.
RBI Holds Repo Rate at 6.5% for Eighth Consecutive Meeting
The Monetary Policy Committee voted to keep the benchmark repo rate unchanged at 6.5% and maintained its 'withdrawal of accommodation' stance, citing persistent food price pressures.
Borrowing costs and loan EMIs remain stable. The MPC signaled that rate cuts remain unlikely until headline inflation reliably settles at the 4% target.
How it works
How It Works
The workflow is intentionally simple: tell Sift what matters, let it monitor change, then read the condensed output.
Follow entities
Companies, people, policies, sectors, countries, events. Anything that matters to your work or curiosity.
Sift tracks changes
Groups related updates and filters noise. Only surfaces things that actually moved.
Read the signal
Understand what changed, why it matters, and what happens next — structured updates you can read once and move on from.
Key Features
Entity tracking
Follow exact things, not broad categories. OpenAI, not “AI.” RBI, not “finance.”
Event collapse
Related stories grouped into one update. No duplicate headlines from ten different outlets.
Personal ranking
Your follows, boosts, and suppressions shape what appears. The feed adapts to your signal.
Signal, not doomscrolling
Designed for focused updates, not endless feed addiction. Read once, stay informed.
Who it's for
Who It's For
For people tracking business, tech, policy, and market shifts that matter to them.
Founders tracking competitors and policy
Builders tracking AI and startup ecosystems
Investors tracking companies and sectors
Researchers tracking policies and institutions
Operators tracking market and regulatory changes